How to design an app, or a marketing campaign, or a business plan, or write a novel…

Otherwise known as, “Everything I needed to know in life, I learned in English Class.”

I am an English Major; some people see this as a degree in reading a lot of books and writing poetry (or essays).  I have sometimes made fun of it by saying it’s a degree in Professional BS: come up with stuff that sounds smart real fast. However, I have discovered that the basic, but often overlooked, skills of an English degree are data analysis and communication.  We take in massive amounts of data, cleverly disguised as characters and plot twists; analyze for patterns, significance, etc; strip down to the essentials; extrapolate applicable meaning; then massage and process that meaning into something easily digestible by the masses (or our professors).

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