Otherwise known as, “Everything I needed to know in life, I learned in English Class.”
I am an English Major; some people see this as a degree in reading a lot of books and writing poetry (or essays). I have sometimes made fun of it by saying it’s a degree in Professional BS: come up with stuff that sounds smart real fast. However, I have discovered that the basic, but often overlooked, skills of an English degree are data analysis and communication. We take in massive amounts of data, cleverly disguised as characters and plot twists; analyze for patterns, significance, etc; strip down to the essentials; extrapolate applicable meaning; then massage and process that meaning into something easily digestible by the masses (or our professors).
What does this have to do with mobile? Well, here’s the trick. Whenever you sit down to write an essay, or a research paper, or a Post-Victorian romantic novel, you start with three basic questions:
- Who is your audience?
- What is your idea (thesis)?
- Why does your audience care (how will you make them care)?
If you can’t answer these questions, you’ve failed before you began.
- Who is your user?
- What is the core functionality (basic idea) of your app?
- Why does your user care? How does it help them?
- Who is your customer?
- What is your product?
- Why will your customer buy your product?
- Who is the target market?
- What is the message?
- Why does the target customer care about the message (why will they pay attention)?