Many Seattleites harbor a sharp disdain for the coffee megacorp, despite it’s birth in our very own treasure trove, Pike Place Market. However, from my world travels in formative years I have a deep fondness for that green logo that assures me of quality coffee and an inspiring atmosphere whether I am in Seattle, visiting relatives in Naw’lens, or exploring ancient ruins around Antalya (one of the most amazing experiences of my life). I spent a year studying abroad in the UK during my undergrad and while coffee is making swift inroads into the great isles, outside of the coffee shops folks don’t seem to realize that instant coffee is sacrilege of the worst kind (and yes, while I haven’t tried it, I consider the Starbucks Via line of instant coffee deep betrayal).
Living in a distant suburb, I don’t have frequent occasion to visit Starbucks, and we have some fantastic independent shops in the area. Nevertheless, I decided to try Starbuck’s “My Coffee Card” app. Epic Fail.
I have seen this app in action in the past and been truly excited! I actually wish there was a way to do a similar thing with regular payment cards. Just push a button on the secure app and your phone displays a barcode that the cashier can scan and presto! Being a fantasy I haven’t spent any time considering the security implications of this, or the complete lack of control over spending habits that would ensue. But hey, a gal can dream, right?
So why did this app fail? Two very simple reasons
- The app would not connect to my Starbucks.com account. This could be because I don’t have a Starbucks gift card saved on the account, but that doesn’t add up logically. I triple checked my login credentials using Starbucks.com but… to no avail.
- There is no way to buy a new card through the app. Even though the payment functionality is there so you can add funds to an existing card (supposedly, according to the app info on Google Play) if you don’t have a physical gift card in your hands, the app is a waste of megabytes.
So, what could fix this app? Really, the app should function as a gift card without requiring the user to have or buy one in the physical world. Seriously, Starbucks? As the kittehs say: I am disappoint.